Eduardo Becerril
Summary
Enthusiastic, versatile, solutions-minded designer with a can-do, collaborative attitude. Thrives at bringing concepts to life visually, capturing business objectives and creating compelling break through designs.
LEAD DESIGNER
Green Dot Creative
Aug 2019 - May 2022
In-House design agency
Create brand guidelines or worked within them
Retail Lead Designer for Green Dot • GO2bank • Walmart
Printed collateral: retail package • retail signage • personalize debit cards • direct mail marketing
Presentation design using PowerPoint
Big idea visuals that communicate complicated ideas in a compelling way
Infographics
Mobile app demo using Sketch, InVision or Figma
Trade-show exhibits and more.
LEAD DESIGNER
Business Development
Aug 2016 – Aug 2019
Dozens of business development concepts that lead to a historic pipeline including Amazon, Google and Stash, as well as contract extensions with Walmart and Intuit.
PowerPoint presentations
Product demos
Trade show exhibits
LEAD DESIGNER
Green Dot Corporation
Aug 2004 - Aug 2016
Developed the complete and original brand architecture for the launch of Green Dot Prepaid Cards
Designed category-leading retail solutions including packaging, displays and signage
Solely responsible for designing the product expansion of the RushCard Prepaid Card brand
GRAPHIC DESIGNER
Sports Chalet
Mar 2004 – Aug 2004
In-store Marketing
POP Communications
Store Catalog
Newsletter
ART DIRECTOR
Wherehouse Music Entertainment
Mar 2002 - Jan 2004
Design collateral for retail stores: All POP, Window signage
In-store promotions
Seasonal catalog
GRAPHIC WEB DESIGNER
BuyBidWin.com
Feb 1999 - Feb 2002
Online Marketing
Email Marketing
E-commerce
ASSOCIATE ART DIRECTOR
Robinson’s May Department Stores
Aug 1994 - Feb 1999
Direct Mail:
HOME & FURNITURE Print Catalog
BEDDING Print Catalog
LAYOUT ARTIST
The Broadway Department Stores
Aug 1992 - Aug 1994
Advertising
ROP Ads (Run Of Paper)
Newspaper Print Ads in “The Los Angeles Times”
Most proud of:
IPO - Wall Street 80ft x40ft building banner - Designed building-wrap, including production file, for Green Dot Corporation IPO (July 2010). Green Dot retail package patent - Filed January 29, 2010 Developed unique consumer package that became brand standard. Two-time CEO award winner (Jan 2007 and Nov 2018) - For demonstrating exceptional initiative and execution by leading and/or developing a project of significant value.